I joined CBC Sports in late 2023 as a Brand Integration Producer in their Content Production Unit (CPU). Our team mainly worked on the social and digital side of branded campaigns for the Summer 2024 Olympics and Paralympics Games.

The CPU handled the campaigns for 15 brands with a 360° approach — spanning broadcast, digital, and social media. In my role as Producer, I was responsible for overseeing all things production on five brands: Sobeys, BetRivers, Ozempic, Coca-Cola, and Canadian Tire. From getting strategies approved, working on timelines, preparing rate cards, managing associate producers and freelancers, providing creative direction, to getting approvals from the client; I wore a lot of hats during my role.

I worked on video-on-demand landing pages, content production, social media calendars, and a fully responsive realtime web app for an Olympics quiz game. Liaising with internal and external teams was a crucial part of my role, and this was kicked into high gear during the Games. My role changed to Shift Lead where I managed a team of 5, working on and executing all 15 content campaigns as the Olympics progressed through all 17 days. For the Paralympics, this was pared down to 5 campaigns over 12 days.

The Paris 2024 Summer Olympics and Paralympics games broke all previous records for broadcast viewership, digital readership, and social media impressions — making it the most successful Olympics campaign for the broadcaster yet.